Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
This past year we had a catastrophic flood in our city. The devastation around the city was huge. Thankfullly not many people were physicaly hurt....lots of property damage though. At the dealership we lost over 300 vehichles and had a sales/accounting building that flooded.
Our team was awesome! We immediately put buyers on the road puchasing vehichles at auctions. We also had a team start stripping and cleaning the buildings. We had a new server shipped to us within in two days and were up and running at that point. (low on inventory)
While we did a good job in this situation we could have been better prepared. We did not really have a backup plan in place. Contact lists were outdated, etc.
Speaking from experience, I urge each of you to have a plan in place. Any of you that already do please provide feeedback on what your plans are.