by Marcus Jensen 3 days ago
by Marcus Jensen 3 days agoMarketers and business owners have no other option but to follow the customers in their digital migrations and endeavors. Car businesses are no exception t…
We built you one. Focus your budget on cars that need additional attention. Learn how.
Automated emails are also very important for long term follow up. Sometimes you don't get a customer's phone number or they won't take your phone call. By using your automotive CRM software you can tell they are reading your emails. So it is important to keep sending them information. Now think about 2 weeks later and you sold that Jeep Wrangler. Wouldn't it be nice to automatically email them some similar vehicles to that Jeep? Your inventory continues to change and so will the similar vehicles. You want to keep possible vehicles of interest in front of the customer. Maybe you got some more Jeeps in stock. Matt Watson CTO VinSolutions