Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore. LEARN MORE
Why do I work in the auto industry?
Because I’m a gear head? No - you’ll realize that once you meet me in person. I can’t even change my wiper blades! The only thing I can do is refill my windshield washer fluid!
How about --- because my family members were in it? Nope! My dad was an attorney and my mom is a school teacher!
Because when asked in Elementary School ‘What Do You Want To Be When You Grow Up?’ I didn’t answer “A Used Car Salesman!” I wanted to be a Lobbyist (which you could argue is a distant cousin of selling cars - convincing people you’re right and to listen to your views.)
Because it just happened to be something which popped into my lap, so I stuck with it for awhile, tried it out, and realized it’s the greatest career ever? Yup. Pretty much - at least that’s how it happened for me! What’s your story?
But that’s not what I want to talk about. I want to talk about family. In the auto industry, it’s not uncommon to work 50-60 hour weeks (sometimes more). But through all of the long hours at the dealership (an 8 hour day is a “short day,” right?) it’s still important to remember the real reason why you’re there.
For your family.
A good friend of mine, Tracy Myers, told me he leaves his dealership at noon every Friday to spend time with his family. “No matter if the building is on fire.” He still takes that important time every week to spend with his loved ones. It’s this commitment to family that everyone should embrace.
Drop your kids off at school each day so you can make sure they get off to a good start. With technology these days, it’s not hard to record a quick video or snap a quick picture and send to them - just to let them know you’re thinking about them and that you care. Surprise them with a short note in the lunch you pack for when they’re at school.
Ask about their day, ask about their activities, be involved in your life. Just remember - whatever age they are, they won’t stay that way forever. Cherish the time you have and how special they are at their particular age.
Don’t live to work -- live for your family and loved ones.
What do you do to make sure you spend valuable time with your loved ones?