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With so many social media networks to advertise on, businesses may feel a little bit bewildered as to which will gain them the most awareness for their brand. While sites like Facebook and Twitter might boast more users, they are not the most visited platforms. YouTube is by far the most visited and searched "social media" site that exists today! Businesses can no longer ignore the benefits of video marketing on this well-traveled platform.
While not everyone is a member of Facebook, Tumblr or Instagram, many are visiting YouTube daily. Where a user might post a status update a few times a month on another social media platform, many check YouTube multiple times weekly. A business would do well by their video marketing and branding to ensure that they are searchable and have content available on YouTube.
Even those without a YouTube account still browse the network. It has become a go-to for research and information, and companies should adapt their video marketing to include some representation on the platform. Seeing as Google and YouTube are intertwined, it is quite possible that posted YouTube content may result in an SEO boost as well, depending on competition and optimization of the video description, title and keywords.
Overall, a business can't afford to not have a presence on YouTube for its video marketing, for the simple reason that it is the most visited and utilized social media platform today! What are some ways you're able to use YouTube to promote your dealership?