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April Dealership Digital Marketing Report

May 15, 2017 0 Comments

The April Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

This report evaluates April 2016 and April 2017 digital marketing results and helps us learn how the year-over-year changes are impacting digital marketing today.


In the April report, the most valuable insights we gain are about traffic visits, and time on site.

Traffic visits are down 15% from April 2016, indicating that there are less people visiting websites overall, we also see a dip in unique visitors and page views. All of this information on decreasing traffic is telling us that our websites have gotten less valuable and interesting over time. People are still browsing online, but with added competition and more mobile traffic, it appears that consumers are less like to visit our site. This tells us that dealers need to work hard to make sure their site is accessible easily with organic search, that there are reviews and social media presence that make the dealer site easy to find.

Additionally, time on page is down 7% year-over-year. This again is an indication that websites are less interesting and are not doing as good of a job engaging customers and traffic. This demonstrates that dealerships need to work on their websites to have clear pathways for their audience to follow, and engaging content that makes them want to find, and then stay on, the site.

Check out the full dealership digital marketing report to learn more about digital marketing in 2017, and how your dealership can keep us.

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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