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Audi Hopes Coding Could Improve Safety

January 5, 2018 0 Comments

A German automaker has decided to take the usual push for consumers to not use their phones while driving…a step further.

A recent report from AdWeek indicated Audi, in conjunction with a Swedish ad agency, is working to prevent web surfing while driving. The premise is the creation of website code that website creators can use to hinder motorists from using a website if they are determined to be moving over 12.4 miles per hour. The initiative has been called the Audi ‘Safety Code’.

If the 12.4 mph indicator is triggered, users will be locked out of the site and asked to confirm that they are a passenger rather than a vehicle driver using their phone. While people can easily get past the system, the hope is that those driving a vehicle will take notice and put their phones down. The report on the Audi ‘Safety Code’ pointed out that drivers who use their phones while driving increase their chances of an accident by 300%.

Do you think the creation of website blocking code for consumers will help prevent them from making dangerous decisions with their phones while behind the wheel of a moving vehicle?

About the Author:

Dave Martinson is a broadcast journalist for DrivingSalesNews. He has a background as a TV News Reporter, Anchor and Producer. He has also worked in Digital Marketing and Human Resources. He received his bachelor’s degree in Communication from Brigham Young University – Idaho. He’s married and originally from the state of Washington. He’s a huge football fan and enjoys the outdoors.