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Cadillac CMO Announces Resignation

December 4, 2017 0 Comments

As the end of the year draws to a close, Cadillac is prepping for a nationwide search for a new chief marketing officer


The current CMO, Uwe Ellinghaus, is resigning from the company, effective December 31. Cadillac’s marketing team learned of the plans on Friday morning during a conference call with Ellinghaus and Cadillac’s president, Johan de Nysschen. According to de Nysschen, Ellinghaus is leaving “under good terms” and “the door will always be open” to him at Cadillac.

Ellinghaus’s resignation was prompted by health issues requiring surgery and a six-month recovery period. Ellinghaus, a German native who plans on returning to Germany once his resignation takes effect, runs at least 12 miles a day and has previously said that he “has missed only 30 days of running to sickness in the last 27 years.”

Cadillac employees were reportedly “caught off guard” by the announcement, according to a source speaking to Marketing Daily. Ellinghaus was well-liked and “really well thought of,” and the news of his upcoming resignation left employees “surprised and anxious.”

In the meantime, employees who reported to Ellinghaus will now report to de Nysschen. The marketing direction and focus points will remain the same under a new CMO, de Nysschen told the Cadillac marketing team.

Ellinghaus, who joined Cadillac in January 2014 after working as senior vice president for luxury pen manufacturer Montblanc, had 15 years of marketing experience with BMW prior to that role.

Ellinghaus spoke at the Association of National Advertisers Master of Marketing Conference in Orlando, Florida, on the topic of “Restoring an Iconic Luxury Brand.” At the conference, he spoke about how the Cadillac brand has been “transforming to be more relevant to today’s luxury customer” as well as the brand’s 10-year growth plan.

Cadillac has been working toward updating its brand image for younger consumers, planning to appeal to the next generation of luxury buyers using product design, not prestige, as its driving force.

“Into the journey for less than three years, we have changed a lot on all fronts,” Ellinghaus said at the conference. “And we are walking the talk and doing exactly what we said we would do: daring greatly ourselves. All of us believe that we must create an alternative to the established luxury auto brands by going our own way and be American enough to go against the automotive elite.”

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