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Marketing

Jun
28
2017
Mercedes lifts ad spending restriction

Mercedes-Benz has lifted a “key restriction” on Tier 3 local advertising that limited the money dealers could spend on ads, restricting it to new car sales.

June 28, 2017
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May Dealership Digital Marketing Report

The May Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

June 20, 2017
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Jun
14
2017
Michigan dealership goes viral for response to panhandler

A Honda dealership near Brighton, Michigan went viral on Tuesday with their response to a panhandler, with several photos circulating on social media and one post making it to the top of Reddit’s front page

June 14, 2017
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Facebook striving to form ties with the auto industry

For the first time in five years since Facebook has hosted an annual Facebook Automotive Summit, the social media company sent COO Sheryl Sandberg to Detroit looking to build closer ties with automakers.

June 9, 2017
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Facebook admits tenth measurement error since September

They’ve done it again: Facebook disclosed that it has been charging advertisers incorrectly for “link-based video carousel ads” on their mobile site, primarily affected by smartphone users.

May 17, 2017
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April Dealership Digital Marketing Report

The April Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

May 15, 2017
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Apr
19
2017
Study: Native Ads Are More Efficient Than Display Ads For Driving In-Store Traffic

A joint research study conducted by native ad platform Sharethrough and location analytics provider Placed indicates that native ads drive traffic into physical stores more efficiently than traditional display ads.

April 19, 2017
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March Dealership Digital Marketing Report

The March Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

This report compares March 2016 to March 2017, showing us how this web engagement is growing and changing.

April 17, 2017
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Mar
29
2017
Porsche Partners With Disney Institute To Improve Customer Experience

In an effort to improve Porsche’s in-person customer experience, the company is planning a new dealership training program in partnership with the Disney Institute.

March 29, 2017
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Mar
15
2017
Does Google Use Chrome Data For New URLs?

A new study by Stone Temple Consulting is supporting Google’s claim that it doesn’t use Chrome browser data to discover new URLs.

March 15, 2017
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Mar
8
2017
Dealer Digital Marketing Report February 2017

The February Dealership Digital Marketing Report is here, and we’re learning some important things about traffic from the results.

March 8, 2017
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Google AdWords’ View-Through Conversion Window Will Soon Shrink To One Day

Those who track and report on view-through conversions for display or video campaigns in AdWords may start seeing much lower numbers starting in April.

March 8, 2017
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