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Marketing

Feb
15
2017
Did Google Update Its Search Rankings Algorithm Last Week?

Many webmasters have been reporting about changes in Google’s search rankings algorithm over the past week, although the company has not commented on the situation.

Feb. 15, 2017
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Dealer Digital Marketing Report January 2017

See how digital marketing in automotive has changed since January 2016, thanks to the DrivingSales best-in-class digital marketing report.

Feb. 9, 2017
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NADA 2017: Digital Marketing

What trends in digital marketing are you seeing as we head into 2017?

Feb. 7, 2017
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Jan
18
2017
Creating Effective Mobile PPC Strategies

In fact, the latest annual Mobility Report from Ericsson predicts that there will be 6.1 billion smartphones in circulation globally by 2020.

Jan. 18, 2017
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Preparing For The 2017 NADA Convention And Expo

As the National Automobile Dealers Association (NADA) Convention and Expo approaches, dealers, vendors and other attendees are getting ready for what is commonly known as the auto industry event of the year.

Jan. 12, 2017
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Standout Vehicles At This Year’s Detroit Auto Show

As crowds head to the North American International Auto Show in Detroit, a number of vehicles are generating excitement in this massive automotive event.

Jan. 11, 2017
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Jan
10
2017
Mercedes-Benz Confirms Super Bowl Ad Buy

Mercedes-Benz has announced its plans to run an ad during this year’s Super Bowl, joining Kia, Honda, Audi and Lexus who have all confirmed their ad buys for the game.

Jan. 10, 2017
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Dealership Bear Mascot Video Goes Viral

Millions have seen the outtakes for this dealership ad.

Jan. 7, 2017
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Jan
5
2017
Amazon’s Alexa Is Coming To Ford Vehicles

Ford has announced plans to start offering “Alexa in the car” this summer on vehicles equipped with its Sync 3 infotainment system.

Jan. 5, 2017
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Dec
28
2016
How Advertisers Can Protect A Brand From Fake News

Although fake news sites have been around for quite some time, the recent presidential election created a nationwide awareness. However, fake news extends far beyond politics, and many brands are becoming nervous as they realize that their ads could appear around narratives and articles that promote racism and hate speech.

Dec. 28, 2016
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The Direction For Influencer Marketing In 2017

Influencer marketing has become increasingly significant over the past year, and some industry experts predict that this tactic will grow exponentially in 2017.

Dec. 27, 2016
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Holiday Spending Expected To Exceed $1 Trillion

As the end of the year rapidly approaches, Forbes compiled some interesting statistics about the holiday shopping trends of today’s consumers.

Dec. 22, 2016
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