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DealerSocket CEO Retires; Replacement Named

August 30, 2017 0 Comments

DealerSocket yesterday announced it has hired Sejal Pietrzak as its new President and CEO following the retirement of Jonathan Ord.

DealerSocket, which provides SaaS solutions for the automotive industry, was cofounded by Ord in 2001. Ord has served as CEO for the past 16 years, and the company stated in a press release that he “will remain a strategic investor and active on the company’s board of directors.”


DealerSocket is headquartered in San Clemente, California, and also has offices in Utah. In 2014, the company entered into a strategic investment partnership with private equity firm Vista Equity Partners. DealerSocket acquired several additional groups in 2015, including Dealertrack Inventory+, AutoStar, FEX, and DealerFire.

Pietrzak, a graduate of the University of Pennsylvania’s esteemed Wharton School, previously served as Chief Administrative Officer at the global solutions marketplace ACTIVE Network.

Ord said of Pietrzak, “My interactions with Sejal have made it abundantly clear to me that she is the right CEO moving forward . . . She has the skills, experience, and passion to continue to grow the company and serve our customers for years to come.”

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