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Does Google Use Chrome Data For New URLs?

March 15, 2017 0 Comments

A new study by Stone Temple Consulting is supporting Google’s claim that it doesn’t use Chrome browser data to discover new URLs. Many people believe that Google leverages any means necessary to access data, including using people browsing on Chrome as a data source to find new URLs. Google has said this isn’t the case, and this new study verifies that it doesn’t appear to even be a factor.

The test done by Stone Temple Consulting was simple. They just set up a couple of pages that Google wasn’t aware of yet. They then had a bunch of people visit those pages from a Chrome browser, and then waited to see if Googlebot came to visit the site.


The results? Googlebot didn’t come to visit the test pages after two weeks.

Eric Enge, the CEO of Stone Temple Consulting, said the results showed “Googlebot never came to visit either page in the test… This is a remarkable result. Google has access to an enormous amount of data from Chrome, and it’s hard to believe that they don’t use it in some fashion.”

So while Google has access to so much data, it appears that they are working to ensure they use it properly and fairly. It appears that Google is still in the mindset that if there isn’t a web-based link path to a page, there’s not enough value there for it to rank for anything.

Perhaps Google uses Chrome data in other fashions, and there will likely be additional tests on the subject to come. For now though, it’s safe to say that Google doesn’t look at Chrome data to discover new URLs, so simply having people look at your page alone won’t be helpful.

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