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“Eat, Sleep, Work” in a Volvo in 2021?

June 29, 2018 0 Comments

At a time when self-driving technology is facing a lot of scrutiny, Volvo has indicated plans to have a fully self-driving model available by 2021.

Per multiple media outlets, including Jalopnik, Volvo is planning a vehicle that will be capable of letting consumers, “eat, sleep, work, watch a movie, and relax, do whatever.” It’s not clear if the consumers will be encouraged or simply able to undertake that type of behavior behind the wheel of a 4,000-pound moving metal object. The forward-looking comments came from Volvo’s SVP of R&D, Henrik Green. The proposed self-driving tech is expected to be a premium add-on for the next generation XC90 SUV.

The system Volvo reportedly plans to use to allow consumers to be able to use level 4 self-driving technology involves a familiar collage of lidar, precise mapping data and a connection to a cloud network. This needed blend reportedly means that consumer ability for use of self-driving technology while distracted would require only certain roads well known to the vehicle computer system.

Do you see this as an ambitious goal by Volvo, or a realistic timeline? How many years do you think it will be before you’re selling self-driving vehicles at your store or group?


About the Author:

Dave Martinson is a broadcast journalist for DrivingSalesNews. He has a background as a TV News Reporter, Anchor and Producer. He has also worked in Digital Marketing and Human Resources. He received his bachelor’s degree in Communication from Brigham Young University – Idaho. He’s married and originally from the state of Washington. He’s a huge football fan and enjoys the outdoors.