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Google introduces Speed Scorecard and Impact Calculator

March 5, 2018 0 Comments

At the World Mobile Congress in Barcelona last week, Google introduced two tools to help make sites faster: the Speed Scorecard and Impact Calculator.

Consumers expect faster and better digital experiences, and the same goes for the mobile web – and when the mobile sites are slow, it can be incredibly frustrating. We’ve all been there, eagerly waiting for a mobile site to load only to abandon it when it takes too long. According to Google data from 2016, 53 percent of visits are abandoned if mobile sites take longer than three seconds to load.


Speed Scorecard

This tool, capable of analyzing the speed of thousands of sites across 12 different countries, allows webmasters to compare their mobile page speed against other companies. Speed Scorecard is powered by Chrome User Experience Report, the largest database of real-user latency data.

Plus, it’s easy to use: all you have to do is enter a URL. Webmasters can submit their own URLs and others for comparison, and Speed Scorecard arranges the URLs and speeds into a list.

When it comes to mobile sites, Google recommends a speed of 5 seconds on 3G connections, and 3 seconds on 4G connections.


Impact Calculator

According to Google, every one second delay can lower conversions by up to 20 percent. In comes the Impact Calculator to help measure how much potential revenue can be gained with a faster mobile site.

To use the tool, you manually input a few values: monthly visitors, average order value, and conversion rate. The Impact Calculator will then display your site’s speed along with a slider, which you can drag to the left to see how much your revenue could increase by with a faster speed.


What can you do?

If you’re ready to speed up your mobile sites, Google offers a few tips to get started:

  1. Meet with your organization’s web development team to diagnose mobile latency issues
  2. Review this basic checklist of ways to optimize your mobile site
  3. If you want more advanced recommendations, work with your web development team to implement these user experience guidelines

To try out the Speed Scorecard and Impact Calculator, click here.

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