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June Dealership Digital Marketing Report

July 6, 2017 0 Comments

The June Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

This report evaluates June 2016 and June 2017 digital marketing results and helps us learn how the year-over-year changes are impacting digital marketing today.

In this month’s report one of the most valuable components is looking at the mobile to desktop ratio. We see that in June of 2016, the number of people who were looking at websites on mobile vs. desktop was split, 50/50. Now, in June of 2017, we see that has shifted to 45% desktop and 55% mobile.

We have talked about an upward trend in mobile, and here the proof is in the pudding. With the obvious increase in mobile traffic, the question for dealers is this; what are you doing to accommodate for increased mobile traffic?

It may be time to really get involved with your website provider and identify how your site responds and looks on mobile. Ensure that all your landing pages work for mobile, work with your home page and do some heat mapping to see how consumers respond to your site.

Something from the report that goes hand in hand with increased mobile traffic is Facebook engagement. We have seen an 86% increase in Facebook reach, which explains why more and more traffic is coming from phones. The more we increase our Facebook reach and engage in social media, the more likely we are to get mobile traffic directly to our sites.

The more we understand the changing landscape of digital marketing, the more likely we are to be able to work with our strategy and websites to ensure we are keeping up, or even getting ahead, of the needs of the consumer.

Download The Full Report

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