Employees at the Bernardi Auto Group now have Sundays off. The Massachusetts dealership group decided (effective April 2) to stay closed each Sunday. The dealerships in the Bernardi group will stay open later during the week to make up for staying closed on Sundays, according to a press release on the issue.
The thinking behind the decision seems to be to foster a better work/life balance. “We believe that providing our team with Sundays off greatly improves their quality of life; this in turn will enhance the quality of service they provide to our customers,” Keith Monnin, CEO Bernardi Auto Group said in a press release. “In today’s hectic world of deadlines, demands and commitments, our staff deserves this day off to spend time with their families or simply just enjoy much-needed downtime that will allow them to return to work on Monday, rested and rejuvenated.”
The feedback from current staff has reportedly been positive, however, the PR.com press release on the Sunday decision indicates potential employees are also intrigued. The report states that following the announcement of Sundays off, “…phones began to ring off the hook with applicants, seasoned-veterans and those looking to start a career, looking for jobs.” If Bernardi starts to attract more staff due to their Sunday policy, will competing stores decide to follow their lead?
If Sundays off means higher morale and better recruiting, does that mean it’s the right decision for every store or group? Not all states allow Sunday Sales. However for the states that do allow seventh day of the week sales, what’s your take? Should those dealers make Sunday a chance for dealership staff to rest up, or, does that decision risk losing a leg up on the competition?