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Mini EVs, Dealership Heist and Honda Ad Strategy

December 1, 2017 0 Comments

This is your look at dealership news from all across the nation!

First off, according to Adweek, Honda has made a major shift to end its advertising during the NFL’s championship game. Honda will no longer advertise during the big game, citing a change to company product launch strategy.


Next up, TheDrive reports that BMW could convert its Mini brand into an all-electric offering in the USA. The Germany-based automaker is reportedly researching the most cost-effective method involved with “electrifying” its next generation of Mini vehicles.

Finally, per WTOV, during the early hours of November 30th, Allietta Ford, in Wellsburg, West Virginia, was robbed. The suspect rammed a vehicle into the dealership garage door to gain access, before making off with “a significant amount of cash.”

This has been your look at dealership news from all across the USA.

Filed in: Crime/Protection, Marketing, OEM • Tags: , ,

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The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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