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NJ Dealer Steve Kalafer Pulls Ads Over NFL Protests

October 4, 2017 0 Comments

A dealer in New Jersey is pulling his company’s TV ads during NFL games as a result of the ongoing national anthem protests.

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Steve Kalafer is the owner of one of New Jersey’s largest dealer groups, which sells 16 different OEM brands. The NFL players’ protest “was like a stomach blow to me,” Kalafer said. “This did not need to happen.”


He also said that his customers have been asking him what’s going on. “Customers and employees said, ‘Are we supporting the NFL and its owners?’ and I said, ‘We cannot.’”

Kalafer believes there is a time and a place for protests and the “quest for social justice,” but says that NFL team owners should have created a cohesive policy on protests before it became controversial.

The protests intensified following U.S. President Donald Trump’s statement that NFL players who participate in the protest should be fired.

Kalafer, who is also a part-owner of the Somerset Patriots minor league baseball team, said he believes NFL players could find more “productive” ways to make a statement.

“The goal is to go into communities with the resources of the [NFL] and partner with the players to do the work,” he said.

Kalafer pulled his ads for the rest of the NFL season. Next year, he said, he’ll re-evaluate his advertising.

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The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at news@drivingsales.com.

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