Get Newsletter Submit a Tip

Orlando Dealership Sues Hyundai Over Genesis Expansions

March 15, 2018 0 Comments

While Hyundai prepares to roll out new dealership locations in Central Florida, Orlando businessman William Nero is worried the automaker might be leaving him out of the expansion, according to a new lawsuit filed in an Orlando federal court.


Nero, who owns Universal Hyundai, in Orlando, claims he reached a deal “in writing” with Hyundai America in 2009. The alleged deal guaranteed Nero the “right of first refusal” for two of the new luxury dealerships in an eight-county area, including Orlando.

In January, Hyundai announced its plans for 100 new dealership locations, where it will exclusively sell Genesis, its luxury sedan line.

According to the lawsuit, Nero said he’s received generic letters from the automaker indicating he can “exclude himself” from the expansion. He also said he’s written to Hyundai America several times for confirmation from the corporation about its plans, but so far has received no response.


A spokesman for Hyundai declined to comment on the lawsuit details; he said only that the company is researching the situation.

The suit seeks to bar the automaker from “offering new dealership locations in the area to anyone but Nero” and to compel Hyundai to honor the alleged 2009 agreement. The suit also seeks costs and fees from Hyundai, as well as punitive damages.

About the Author:

The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. Have questions for DrivingSales News? Reach the team at