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Tag : advertising

Elon Musk Employs Common Dealership Tactics with Model 3

While Tesla, Inc., tends to proclaim how innovative and set-apart its electric vehicles are from the competition, Elon Musk’s methods for promoting the new Model 3 echo how mainstream dealers have traditionally drawn showroom traffic. In a July 31 report, Barclays analyst Brian Johnson wrote that Tesla’s marketing tactics for the Model 3 are “similar […]

Aug. 9, 2017
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Two Las Vegas Dealers Settle With FTC Over Deceptive Ads

Two dealers in Las Vegas have to follow a consent order from the FTC after allegations of fraud and deceptive advertising. If the dealerships don’t follow the guidelines from the federal government, they could face tens of thousands of dollars in daily fines.

June 30, 2015
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Free Tornado Shelter With Car Purchase?

A dealer in Oklahoma is offering the chance for customers to get piece of mind with each new vehicle purchase. The dealer is giving away tornado shelters.

May 20, 2015
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Smartphones Account For Over 40 Percent Of U.S. Search Ad Spend

Marin Software has released its Benchmark Report for Q4 2014, which illustrates the continuing rise of the percentage of ad spend that is going to smartphones. In its report, the company shows that smartphones have continued to chip away at desktop paid search contribution in the U.S., now reaching over 40 percent of total search […]

Jan. 16, 2015
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Google, Facebook Losing Ground On Mobile Ads?

In a recent report CNBC declared 2014 to be the year of the mobile consumer. While that general declaration may do little more than peak interest in their news story, it is a title may be fitting considering how prevalent smart phone usage has become. Just how many consumers are in a position to be […]

Dec. 4, 2014
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Twitter’s Native Video Platform Coming Next Year

Though Twitter currently has 284 million unique daily users and is the go-to source for many, it is always looking for the next great way to keep its users engaged (often cited at its major problem from critics). Though the service allows for GIFs, and third-party videos (other than Vine, which it owns), those third […]

Nov. 17, 2014
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Nov
7
2014
New Study Finds That Mercedes Ads Beat Out Luxury Brand Competitors

A new study by Phoenix Marketing International illustrates that Mercedes is not only doing an excellent job of building brand awareness through social media platforms, but that the German automaker is also experiencing impressive success across all advertising mediums, including television, print, digital and out-of-home. The research analyzed reactions to over 250,000 advertisements from luxury […]

Nov. 7, 2014
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Facebook’s Erik Johnson Says Cookies Are Unreliable For Marketing

Facebook’s Erik Johnson opened his talk at Web Summit, a tech and marketing conference in Dublin, with the statement that, “If you gain a young person as a customer, they’ll be your customer for life.”  While this is a common idea among marketers, Johnson’s view on the ineffective nature of cookies is less universal. This […]

Nov. 5, 2014
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BBB Bans Certain Trade-In Value Advertisements

The Better Business Bureau in Western Michigan is cracking down on car dealership advertising. Specifically, they are banning ads that specify an exact trade-in dollar value or provide a range. That BBB is also reportedly asking dealers to stop using the term, “minimum trade-in allowance,” in their advertisements. Other specifically banned advertisement examples include the […]

Sept. 11, 2014
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Is the FTC Monitoring Your Dealership Advertising?

The rule making authority behind a long-standing Act that impacts car dealers is the same government organization that fined Ally bank for millions without having to completely explain how their statisticians came to the “discrimination” conclusion. A deeper explanation of how the CFBP reached its conclusion..

Aug. 13, 2014
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Aug
13
2014
Groupon And Snapchat Partner To Provide Real-time Deals

Groupon appears to be attempting to redefine itself as more of on e-commerce platform through these initiatives, along the lines of mega brands such as Amazon. By utilizing Snapchat, Groupon is able to add an element of urgency to its daily deals, where users must act quickly to get the upper hand in redeeming an

Aug. 13, 2014
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Aug
13
2014
Google’s New User Tracking Unifies Mobile Apps And Mobile Web Browsers

Google would benefit greatly from this unified approach, allowing the company to take credit for leading users from ad clicks to website visits, advertisers also have reasons for wanting to unite mobile app and mobile web activity. Having the ability to identify a user’s interactions with any number of apps and web pages would allow marketers to refine the display of related ads in separate apps, therefore…

Aug. 13, 2014
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