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Tag : dealership marketing

NADA 2017: Digital Marketing

What trends in digital marketing are you seeing as we head into 2017?

Feb. 7, 2017
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NADA 2017: Dealership Efficiency

What makes a dealership efficient in 2017?

Feb. 1, 2017
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Dealership Bear Mascot Video Goes Viral

Millions have seen the outtakes for this dealership ad.

Jan. 7, 2017
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Miami Chevy Dealer Offers Discounts Following Castro’s Death

The dealer reportedly sees this sale as a way to give back to the local community.

Nov. 28, 2016
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Woman Wins $25k From Dealership Mailer

What has been your experience with dealership mailers?

Nov. 9, 2016
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DSES 2016 Interview: Ken Schmidt

Schmidt is the former Director of Strategic Communications for Harley-Davidson.

Oct. 25, 2016
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Kia Dealership Gives Away Eight Cars To One Person

What did it take to win all eight new vehicles? Mini-golf skills.

June 10, 2016
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Erik Radle DSES Keynote: Turnover Could Cost Your Dealership $60,000 Per Employee

Radle also discussed how human evolution can be used to explain why some dealership commercials and advertising campaigns fall short.

Feb. 12, 2016
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Dealership Sued During ‘Cash For Clunkers’ Promotion

A former customer alleges the dealership violated the Truth In Lending Act during their “Cash For Clunkers” promotion.

Feb. 2, 2016
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FCA Launches Dealer Awards Program

FCA wants to help their dealers focus more on customer relationships and less on transactions. Is their new program going to work?

Dec. 17, 2015
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Boston Dealer Group Asked To Change Upside-Down Billboards

They were very popular, but at least one motorist thought they were hazardous

Nov. 12, 2015
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Costco Auto Program Could Hit 500,000 Dealership Sales in 2015

In 2014, almost 400,000 auto sales originated at Costco, in 2015, it’s expected to grow again. What will this expected spike in referral sales mean for retail automotive?

Oct. 5, 2015
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