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Tag : dealership marketing

DrivingSales Presidents Club 2017: MVI Winners

One of the most valuable insights came from studying the 911 police dispatch system.

April 13, 2017
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Toyota Dealership Turns Structure Fire into Marketing Opportunity

There was a fire at a Toyota store recently, however it’s how the dealership responded to the incident that is now making headlines.

March 21, 2017
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NADA 2017: Digital Marketing

What trends in digital marketing are you seeing as we head into 2017?

Feb. 7, 2017
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Dealership Bear Mascot Video Goes Viral

Millions have seen the outtakes for this dealership ad.

Jan. 7, 2017
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Tips For Developing Successful Holiday Marketing Campaigns

As the holidays rapidly approach, dealership marketers are focused on strategies that will allow them to stand apart from the competition to take advantage of the buying mood of consumers

Dec. 13, 2016
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Miami Chevy Dealer Offers Discounts Following Castro’s Death

The dealer reportedly sees this sale as a way to give back to the local community.

Nov. 28, 2016
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DSES 2016 Interview: Ken Schmidt

Schmidt is the former Director of Strategic Communications for Harley-Davidson.

Oct. 25, 2016
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High School Interns Create Video Content For Chevy Dealership

A dealer principal came up with the internship program idea and contacted the local high school.

July 19, 2016
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Kia Dealership Gives Away Eight Cars To One Person

What did it take to win all eight new vehicles? Mini-golf skills.

June 10, 2016
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Dealership Sued During ‘Cash For Clunkers’ Promotion

A former customer alleges the dealership violated the Truth In Lending Act during their “Cash For Clunkers” promotion.

Feb. 2, 2016
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Dealership Welcomes Employee With Featured Article In Newspaper

Would you welcome a new hire with an article in the local newspaper?

Dec. 18, 2015
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FCA Launches Dealer Awards Program

FCA wants to help their dealers focus more on customer relationships and less on transactions. Is their new program going to work?

Dec. 17, 2015
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