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Tag : Digital Marketing

Facebook admits tenth measurement error since September

They’ve done it again: Facebook disclosed that it has been charging advertisers incorrectly for “link-based video carousel ads” on their mobile site, primarily affected by smartphone users.

May 17, 2017
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April Dealership Digital Marketing Report

The April Dealership Digital Marketing Report is here and it’s showing us some valuable insights on website engagement.

May 15, 2017
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Dealer Digital Marketing Report January 2017

See how digital marketing in automotive has changed since January 2016, thanks to the DrivingSales best-in-class digital marketing report.

Feb. 9, 2017
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Dec
28
2016
How Advertisers Can Protect A Brand From Fake News

Although fake news sites have been around for quite some time, the recent presidential election created a nationwide awareness. However, fake news extends far beyond politics, and many brands are becoming nervous as they realize that their ads could appear around narratives and articles that promote racism and hate speech.

Dec. 28, 2016
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The Direction For Influencer Marketing In 2017

Influencer marketing has become increasingly significant over the past year, and some industry experts predict that this tactic will grow exponentially in 2017.

Dec. 27, 2016
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Tips For Developing Successful Holiday Marketing Campaigns

As the holidays rapidly approach, dealership marketers are focused on strategies that will allow them to stand apart from the competition to take advantage of the buying mood of consumers

Dec. 13, 2016
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Nov
30
2016
The Power Of Mobile App Marketing

Mobile apps are changing the digital marketing landscape, making it easier for businesses to engage with customers and retain their interest.

Nov. 30, 2016
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Nov
22
2016
Optimizing Search Engine Marketing For The Holiday Season

Make sure your SEM and other digital marketing efforts are ready to tackle the holiday competition.

Nov. 22, 2016
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Nov
22
2016
Digital Marketing Predictions From Industry Experts

What’s coming in digital marketing for 2017? Find out form several industry experts what’s ahead!

Nov. 22, 2016
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The Power Of Digital Ads For Dealerships

Digital media provides a wealth of opportunities for dealerships to connect directly with their customers. Certainly, investing the necessary time to have an active social media presence and updated blog are important steps to take. H

Nov. 4, 2016
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Report: Mobile Ad Spend Increases Significantly Year-Over-Year

According to Merkle’s Q3 Digital Marketing Report, mobile spend across search engines increased by 134 percent year-over-year, while search spend on desktop and tablet dropped by 4 percent.

Oct. 31, 2016
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DSES 2016: Dan Zarrella on Social Media Strategy

Should you post social media content during peak hours?

Oct. 23, 2016
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