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Tag : Marketing

Dealer Digital Marketing Report February 2017

The February Dealership Digital Marketing Report is here, and we’re learning some important things about traffic from the results.

March 8, 2017
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Sonic Automotive Hits Record Fourth-Quarter Levels For Several Metrics

The company has resumed acquisitions, increased its product mix toward the more lucrative luxury and import brands, is installing a dealer-management system across all its stores, and has a bold strategy for new and used vehicles.

Feb. 22, 2017
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Dealership Bear Mascot Video Goes Viral

Millions have seen the outtakes for this dealership ad.

Jan. 7, 2017
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Report: B2B Digital Marketing Trends

In an effort to determine the future direction of B2B digital marketing, Econsultancy surveyed more than 1,000 professionals in the industry, in association with Adobe.

Nov. 17, 2016
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Two Las Vegas Dealers Settle With FTC Over Deceptive Ads

Two dealers in Las Vegas have to follow a consent order from the FTC after allegations of fraud and deceptive advertising. If the dealerships don’t follow the guidelines from the federal government, they could face tens of thousands of dollars in daily fines.

June 30, 2015
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Hyundai Helps Child Relay Message To Father In Space

When a little girl needed help sending a message to her Dad in space she teamed up with an unlikely helper, Hyundai. The Korean automaker not only gave her a helping hand but offered the help of 11 Hyundai Genesis sedans.

April 20, 2015
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Google Reveals “The Physical Web” Project To Provide “Interaction On Demand”

In an ambitious move, Google has announced a project called The Physical Web, based on the concept of providing “interaction on demand” so that anyone can walk up and use any smart device without the need for intervening mobile apps. For example, imagine walking up to a bus stop and receiving the time that the […]

Oct. 3, 2014
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Nissan Hires Disney VP Jeremy Tucker To Lead U.S. Marketing

Nissan has hired Jeremy Tucker from Disney to head up its U.S. Marketing Program. Tucker, who is only 38, was previously the Vice President of Strategic Marketing at The Walk Disney Company, a position that he held for just over 2 years. Prior to that endeavor, the SMU MBA grad held numerous positions for PepsiCo. […]

Sept. 3, 2014
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Building a Respectable Dealership Brand

Progressive dealerships are reminded constantly of the importance of building and maintaining their brands. Your advertising agency may recommend a catchy slogan, maybe a jingle for the radio. Your digital marketing company may advocate a clean logo and a fresh color scheme. Your business consultant may suggest a mission statement or guiding principles. While all […]

Aug. 25, 2014
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Which Skills Are Most Important For Success In Future Marketing?

Econsultancy’s new Skills of the Modern Marketer Report shows that marketers are putting more value in “softer skills” than they have in the past, along with the traditional vertical expertise that has always been expected. Senior level marketers devised a list of fifteen essential skills, which have been organized into three “top five skills lists” […]

June 17, 2014
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The Mystery Of The Giant Amazon Locker Unveiled

Many people were curious to find out what was in the enormous Amazon locker that recently appeared in San Francisco, but the mystery is now over with the announcement that the locker contains a Nissan Rogue that can be won by customers. This promotional stunt is part of an advertising campaign between Amazon and Nissan.  […]

May 17, 2014
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Marketing to Millennials: The Data

They love technology. They grew up using the Internet. They are used to instant results. Many have sizable student loan debt. We’re talking about Millennials. This term typically refers to those individuals, in this case, Americans, born between 1982 and the early 2000s. The next generation of America is different from their parents. According to Forbes, they […]

April 23, 2014
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