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Tag : Marketing

Sonic Automotive Hits Record Fourth-Quarter Levels For Several Metrics

The company has resumed acquisitions, increased its product mix toward the more lucrative luxury and import brands, is installing a dealer-management system across all its stores, and has a bold strategy for new and used vehicles.

Feb. 22, 2017
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Dealership Bear Mascot Video Goes Viral

Millions have seen the outtakes for this dealership ad.

Jan. 7, 2017
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The Direction For Influencer Marketing In 2017

Influencer marketing has become increasingly significant over the past year, and some industry experts predict that this tactic will grow exponentially in 2017.

Dec. 27, 2016
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Two Las Vegas Dealers Settle With FTC Over Deceptive Ads

Two dealers in Las Vegas have to follow a consent order from the FTC after allegations of fraud and deceptive advertising. If the dealerships don’t follow the guidelines from the federal government, they could face tens of thousands of dollars in daily fines.

June 30, 2015
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Hyundai Helps Child Relay Message To Father In Space

When a little girl needed help sending a message to her Dad in space she teamed up with an unlikely helper, Hyundai. The Korean automaker not only gave her a helping hand but offered the help of 11 Hyundai Genesis sedans.

April 20, 2015
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Nov
7
2014
New Study Finds That Mercedes Ads Beat Out Luxury Brand Competitors

A new study by Phoenix Marketing International illustrates that Mercedes is not only doing an excellent job of building brand awareness through social media platforms, but that the German automaker is also experiencing impressive success across all advertising mediums, including television, print, digital and out-of-home. The research analyzed reactions to over 250,000 advertisements from luxury […]

Nov. 7, 2014
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Sep
3
2014
Nissan Hires Disney VP Jeremy Tucker To Lead U.S. Marketing

Nissan has hired Jeremy Tucker from Disney to head up its U.S. Marketing Program. Tucker, who is only 38, was previously the Vice President of Strategic Marketing at The Walk Disney Company, a position that he held for just over 2 years. Prior to that endeavor, the SMU MBA grad held numerous positions for PepsiCo. […]

Sept. 3, 2014
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Building a Respectable Dealership Brand

Progressive dealerships are reminded constantly of the importance of building and maintaining their brands. Your advertising agency may recommend a catchy slogan, maybe a jingle for the radio. Your digital marketing company may advocate a clean logo and a fresh color scheme. Your business consultant may suggest a mission statement or guiding principles. While all […]

Aug. 25, 2014
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Jun
19
2014
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Showrooming: If You Can’t Beat Them, Join Them

The new scary topic of the day is “showrooming.” For those of you not in the know, showrooming is the practice of shopping a competitor’s products online while standing in a retail store. Imagine a customer searching Amazon while at Best Buy, or perusing AutoTrader while waiting to have their car appraised. Now you get […]

June 19, 2014
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The Mystery Of The Giant Amazon Locker Unveiled

Many people were curious to find out what was in the enormous Amazon locker that recently appeared in San Francisco, but the mystery is now over with the announcement that the locker contains a Nissan Rogue that can be won by customers. This promotional stunt is part of an advertising campaign between Amazon and Nissan.  […]

May 17, 2014
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Apr
23
2014
Marketing to Millennials: The Data

They love technology. They grew up using the Internet. They are used to instant results. Many have sizable student loan debt. We’re talking about Millennials. This term typically refers to those individuals, in this case, Americans, born between 1982 and the early 2000s. The next generation of America is different from their parents. According to Forbes, they […]

April 23, 2014
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Apr
10
2014
What Can You Learn From Subaru Of Wichita?

How they turned a protest effort against their store into a brilliant marketing campaign.

April 10, 2014
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