Tag : Marketing
The company has resumed acquisitions, increased its product mix toward the more lucrative luxury and import brands, is installing a dealer-management system across all its stores, and has a bold strategy for new and used vehicles.
We currently have 980 vendors with more than 29,000 ratings. And they are all verified. That means rated by dealers like you, no spam, no fluff.
Two dealers in Las Vegas have to follow a consent order from the FTC after allegations of fraud and deceptive advertising. If the dealerships don’t follow the guidelines from the federal government, they could face tens of thousands of dollars in daily fines.
When a little girl needed help sending a message to her Dad in space she teamed up with an unlikely helper, Hyundai. The Korean automaker not only gave her a helping hand but offered the help of 11 Hyundai Genesis sedans.
A new study by Phoenix Marketing International illustrates that Mercedes is not only doing an excellent job of building brand awareness through social media platforms, but that the German automaker is also experiencing impressive success across all advertising mediums, including television, print, digital and out-of-home. The research analyzed reactions to over 250,000 advertisements from luxury […]
DSU brings real results to real dealers. Find out how you can achieve these results, and more, at your store.
Nissan has hired Jeremy Tucker from Disney to head up its U.S. Marketing Program. Tucker, who is only 38, was previously the Vice President of Strategic Marketing at The Walk Disney Company, a position that he held for just over 2 years. Prior to that endeavor, the SMU MBA grad held numerous positions for PepsiCo. […]
Progressive dealerships are reminded constantly of the importance of building and maintaining their brands. Your advertising agency may recommend a catchy slogan, maybe a jingle for the radio. Your digital marketing company may advocate a clean logo and a fresh color scheme. Your business consultant may suggest a mission statement or guiding principles. While all […]
The new scary topic of the day is “showrooming.” For those of you not in the know, showrooming is the practice of shopping a competitor’s products online while standing in a retail store. Imagine a customer searching Amazon while at Best Buy, or perusing AutoTrader while waiting to have their car appraised. Now you get […]
Many people were curious to find out what was in the enormous Amazon locker that recently appeared in San Francisco, but the mystery is now over with the announcement that the locker contains a Nissan Rogue that can be won by customers. This promotional stunt is part of an advertising campaign between Amazon and Nissan. […]
They love technology. They grew up using the Internet. They are used to instant results. Many have sizable student loan debt. We’re talking about Millennials. This term typically refers to those individuals, in this case, Americans, born between 1982 and the early 2000s. The next generation of America is different from their parents. According to Forbes, they […]