Tag : Marketing
The company has resumed acquisitions, increased its product mix toward the more lucrative luxury and import brands, is installing a dealer-management system across all its stores, and has a bold strategy for new and used vehicles.
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Two dealers in Las Vegas have to follow a consent order from the FTC after allegations of fraud and deceptive advertising. If the dealerships don’t follow the guidelines from the federal government, they could face tens of thousands of dollars in daily fines.
When a little girl needed help sending a message to her Dad in space she teamed up with an unlikely helper, Hyundai. The Korean automaker not only gave her a helping hand but offered the help of 11 Hyundai Genesis sedans.
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In an ambitious move, Google has announced a project called The Physical Web, based on the concept of providing “interaction on demand” so that anyone can walk up and use any smart device without the need for intervening mobile apps. For example, imagine walking up to a bus stop and receiving the time that the […]
Nissan has hired Jeremy Tucker from Disney to head up its U.S. Marketing Program. Tucker, who is only 38, was previously the Vice President of Strategic Marketing at The Walk Disney Company, a position that he held for just over 2 years. Prior to that endeavor, the SMU MBA grad held numerous positions for PepsiCo. […]
Progressive dealerships are reminded constantly of the importance of building and maintaining their brands. Your advertising agency may recommend a catchy slogan, maybe a jingle for the radio. Your digital marketing company may advocate a clean logo and a fresh color scheme. Your business consultant may suggest a mission statement or guiding principles. While all […]
Econsultancy’s new Skills of the Modern Marketer Report shows that marketers are putting more value in “softer skills” than they have in the past, along with the traditional vertical expertise that has always been expected. Senior level marketers devised a list of fifteen essential skills, which have been organized into three “top five skills lists” […]
Many people were curious to find out what was in the enormous Amazon locker that recently appeared in San Francisco, but the mystery is now over with the announcement that the locker contains a Nissan Rogue that can be won by customers. This promotional stunt is part of an advertising campaign between Amazon and Nissan. […]
They love technology. They grew up using the Internet. They are used to instant results. Many have sizable student loan debt. We’re talking about Millennials. This term typically refers to those individuals, in this case, Americans, born between 1982 and the early 2000s. The next generation of America is different from their parents. According to Forbes, they […]