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Tag : Study

Apr
19
2017
Study: Native Ads Are More Efficient Than Display Ads For Driving In-Store Traffic

A joint research study conducted by native ad platform Sharethrough and location analytics provider Placed indicates that native ads drive traffic into physical stores more efficiently than traditional display ads.

April 19, 2017
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Study: Motivating Performance

A new DrivingSales study is giving more insight into what motivates employees at a dealership. While some of the findings seem on par with expectations, others may surprise you.

Feb. 10, 2017
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2016 DealerSocket Dealership Action Report Unveils Relevant Research

81% of car buyers do not enjoy the car buying process.

Oct. 11, 2016
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Millennials: The Best Car-Shopping Generation?

A new study by Edmunds.com analyzed the car shopping habits of millennials. The results showed that mobile is critical to this crowd, which holds a high opinion of its car shopping savvy.

March 27, 2015
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J.P. Morgan Chase Investigated For Auto Loan Practices

The U.S. Department of Justice is seeking information from J.P. Morgan Chase about auto loan discrimination. This federal government probe is looking into J.P. Morgan, however is it part of a larger investigative trend?

Feb. 25, 2015
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New Automotive Study Points To Increased Demand For Trucks

A report recently put out by IHS automotive points to oil prices as a major player in the direction of automotive. According to the IHS report, demand for large light trucks will increase in North America because of the lower oil prices. The question is, will the lower fuel costs last?

Feb. 13, 2015
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Report Indicates the Continued Importance of the Mobile Web

The Interactive Advertising Bureau (IAB) has released a report that indicates that mobile apps and the mobile Web actually overlap and share audience more than many in the marketing industry may realize. Based on a Harris Poll survey of 2,000 U.S. adults, the IAB study found that mobile apps drive a substantial amount of traffic […]

Jan. 19, 2015
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IBM Study: What Will Automotive Look Like in 2025?

A study by IBM automotive sought to see what automotive will look like in 2025. The research consisted of a collaboration of automaker, thought leader and auto supplier executives. What they found was that some of the creation timelines that we currently use for certain technologies are overly ambitious.

Jan. 16, 2015
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Experian Report Examines Automaker Loyalty

Edmunds released a study indicating the longer consumers hold onto their car, the less likely they will stay with that brand.

Nov. 10, 2014
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