Every once in awhile, you’ll hear somebody, usually an older person, say to a younger, more frazzled person, to step back and take one thing at a time. That’s because a long time ago, people prided themselves on being able to clear their minds and focus on the task at hand and not let anything deter them from completing their job.
My how times have changed! Now, the more hurrying and scurrying we do, the more agitated we are and the more balls we’re juggling in the air just goes to show everyone how important we are and how well we; wait for it…MULTITASK.
Multitasking has become such a way of life that we have 9 ways to check email, Facebook, Twitter, send and receive messages and generally stay connected with people we want to and even those we don’t. It’s so important to multitask that some companies require it as a skill in their job descriptions!
Have you ever been talking to someone either professionally or personally who is “multitasking?” Yeah, it’s pretty annoying. They don’t retain half of what you’re saying and you come away feeling pretty unimportant to that person, whether you admit it or not because the bottom line of what we’re talking about is paying attention.
We are wired to pay attention. When you don’t pay attention, mistakes are made. Plain and simple. The more you focus on something, the better you get at that particular thing. If you’re focusing on your customer and helping them achieve their goals then your sales will reflect it. If you’re multitasking, chances are, your sales will reflect that as well.
I’m not saying cell phones, emails and texting are bad things. I love them! What I am saying is learn to manage them instead of letting them manage you. Leave all of that in the background and pay attention to what’s in front of you…the customer. It works every time.