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Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page.
These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments with your dealership page could provide an excellent way to increase customer interaction for certain websites or blog sites that see a majority of their interaction on their Facebook page (or vice versa).
Even though these social networking updates may seem minor, it's important that your dealership constantly monitor and embrace these improvements. Take Facebook Places and Deals for starters. Each of these updates provides different avenues for how an automotive dealer or dealer group can promote itself through these Social Media networks. So if nothing else, take notice of updates and recent news among your social media giants (Facebook, Foursquare, Twitter, etc) and see how you can creatively implement them for your customers and dealership. You never know what you may stumble upon (no social media pun intended). It very well could be what propels your dealership away from the competition.