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Check out this great blog by our Social Media Manager Julie Powers, as she informs you about what changes you'll notice when logging into Facebook.
The social media platform has rolled out some great new features that are sure to help dealerships improve their social media marketing strategy.
When Facebook Pages first began, each page had administrators and fans. This meant that users of a certain page either had all the control or none of the control. Well, the all or none option just wasn’t cutting it and Facebook has thankfully introduced the addition of ‘admin roles’. Now, there are essentially five different classifications available to Facebook admins – Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This means you can add people to your page to help with content, moderation, advertising and insights but they won’t be able to fundamentally change the page. For example a content creator can do anything except change admins, which is particularly helpful so that a Page owner can not be accidentally kicked off as admin .
All admins start out as Managers by default, and you can change them by heading to ‘edit page’, then ‘admin roles’ and setting the different roles there.
Previously, dealerships (and any person marketing a Facebook page) had to rely on third-party platforms to schedule out future Facebook posts. Now admins not only have the ability to construct a post for a page, but also to schedule it to be posted some time within the next six months, without the use of a third party platform. Being able to schedule future posts without a third party platform also means that pesky little “via company xyz” is no longer sitting below your scheduled posts. Scheduling posts can be helpful, but you do have to use caution. Since social media reflects real time, you want to make sure you are reflecting what is current. For example, you wouldn’t want to schedule a post for two weeks in the future, and by the time it’s sent out, it’s not only old news, but maybe isn’t even correct anymore! Hmm…can you say awkward?
This feature lets you promote a specific Facebook post on your Page to more people so that your reach is extended. Previously, this option was limited to advertising a specific post on the left or right of a page. Now, this option will actually extend the reach of your post to your own fan community and their friends if they interact with it, meaning that it will last longer in the Facebook newsfeed. When you input your budget, Facebook will tell you the estimated number of users this post will potentially reach. With all of these great changes in place, now is a great time to use Facebook to interact with your customers. If you and your dealership aren’t already taking advantage of these tools, now is the time bring your Social Media Marketing Strategy into the 21st Century!