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Jared Hamilton
From: Jared Hamilton
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Paul Potratz

Paul Potratz COO

Exclusive Blog Posts

Business Development Center to Sales Process

Business Development Center to Sales Process

We've had a business development center (BDC) at our Hyundai store for quite some time. We receive about four hundred internet leads and maybe 120…

A slight increase in customer retention will yield huge returns

A slight increase in customer retention will yield huge returns

According to the Harvard Business school increasing retention by 5% can increase profits by 25% to 90%. So the question is…Why is customer retention…

Service Staff: The Commission vs Salary Debate

Service Staff: The Commission vs Salary Debate

A tight line to walk in the service department is your pay structure for service advisors and support staff. No matter who you are, someone is going to…

How Facebook May Have Just Cost You Thousands

How Facebook May Have Just Cost You Thousands

"Who will watch the watchers?" This paraphrasing of a famous line from the ancient Roman poet Juvenal came to mind as I was reading the news…

30 Referral Stats to Rock Your World

30 Referral Stats to Rock Your World

We all know referrals are great but do you truly know how powerful a customer or employee referral is for your store? How many sales on…

Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue of Auto Remarketing Canada Digital Magazine.

“We at Auto Remarketing Canada are very excited about the chance to highlight some of the remarketing industry’s biggest players in our upcoming inaugural Power 100 issue,” said Publisher Bill Zadeits. “These top companies make the remarketing industry what it is today”

Potratz, an automotive advertising agency located in Schenectady, New York, represents auto dealers across the Unites States and Canada. While the agency’s reputation is based in digital marketing, it’s philosophy is to help dealers connect with people.

“We’re very aware of the temptation to depend on statistics and metrics to measure the success of a digital advertising campaign,” said Nan Mossey, Potratz’s director of digital marketing. “But the real measure of success is the number of cars sold. We help dealers to think like customers, and deliver what customers really want. It’s proven very successful.”

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

Brian Pasch
Congratulations Paul.

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