An established competitive edge in today's market climate may separate the ones who make it from the ones that will not be around when cycles do as they always have, rise after falling. It is what we do that differentiates us from Johnny down the road. This is just not in retail but in business to business as well.
While my goal is not to tell you how to run your business, chance are you have been doing that well already. My main purpose is to remind you to seek ways to push your competitive edge further and wider than you have without looking back.
We are constantly reminded in any sales and marketing training material that it is easier to market to current customers than it is to attract new ones. In service businesses, dealer vendors, it may as simple as taking time to find out what your customers really want. If you have an established clientele look to create products for the people who are already doing business with you versus finding the expensive to attract new one.
In retail pushing the edge may be as simple as picking up the phone to call your customers to see how the world is treating them without leading with a pitch. The conversations you have will surprise you and should lead to referrals and sales.
Don't believe me? Try it and let me know how bad these ideas are..