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As we head to this year’s NADA Convention & Expo in Las Vegas, we always try to get a pulse on what the hot topics are for our customers. We have heard from many Internet Sales Managers who say that overall, they are optimistic that sales will continue to increase in 2012.
Yet we also hear they are still challenged with many of the same issues they were dealing with last year, including: staffing issues, increased Internet lead volumes, how to effectively use social media to bring customers down funnel, how to turn more leads into shows, how to get management buy-in and tracking ROI of lead sources. Finding the best solutions to help solve all of these challenges can be an overwhelming task, especially when presented with all the choices at NADA.
At AutoUSA, we have spent the last year listening and responding to our customers’ needs. We have continued to improve our web-based technology to deliver the best Internet leads and we have developed an exciting new product to increase social media ROI. We also partnered with two companies that offer innovative products to help Internet departments increase sales while lowering cost-per-sale (CPS). The response to our new product line has been very positive and we are pleased to be able to offer demonstrations to Internet sales managers at NADA.
Internet Sales Managers, we want to hear from you! What are YOUR hot topics and what do you hope to learn at NADA? Comment here or stop by Booth #1415 at NADA to learn more about our Internet sales solutions, as well as to share what your “hot topics” are and how you hope to solve them. And don’t forget to ask about our NADA Special!