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The Most Innovative power-Packed Agenda

For Automotive Decision Makers

Don't miss out on this lineup

The Ritz-Carlton, Fort Lauderdale

  • ​Day 1
  • Day 2

7:30

Registration opens

8:00 - 9:00

Breakfast

9:00 - 9:10

Charlie-Vogelheim

Welcome

9:10 - 9:50

How We Increased our PVR and Net Profitability with Single Point of Contact

Geno Walsh, Qvale

9:50 - 10:30

To be announced

Stay tuned: Keynote coming soon!

 

10:30 - 10:50

Break

 

10:50 - 12:20

Workshops

Track:

Human Capital Management for the Future of Automotive Retail

As we evolve our dealerships to address changing consumer demand, how do we make sure we’re staffed for success?  How do structures, compensation, and job roles need to change?

Keys to Reducing Turnover and Enhancing Dealership Value

Roger Love, Roger Love Speaks

 

Give Your Dealership a Training Makeover to Improve Sales and Increase Retention

Sara Shabana, BDC Builder

 

Career Pathing to Drive Higher Performance 

Jason Volny, DrivingSales

 

 

Track:

Dominate Your Marketing in 2020

Discover the latest tactics and strategies you need to develop marketing campaigns that convert.  From search to social, we’ll share the insights you need to know to win in 2020.

Leverage Google Analytics Data to Make Smarter Marketing Decisions

Colleen Harris & Alan Krutsch, CDK Global

 

Take a Deep Dive into Social Media to Enhance your Digital Retailing Strateg

Gail Rubenstein, Retail Resilient  

 

Advanced Implementation of Google Ads in 2020 & Beyond 

Alex Melen & Chris Anderson, SmartSites

 

 

Track:

Capitalizing on Online Financing

Online finance represents a huge opportunity for today’s dealerships.  Discover how to develop a strategy to capitalize on the trend of online financing.

The Landmines and Lessons Learned in Offering Online Financing

Julia Link, AutoFi

 

How Combining Fintech and Data Helps Digital Retailing Deliver Faster

Pete MacInnis, eLEND

 

Earn Recurring Income, Increase Customer Budgets, and Sell More F&I

Mike Burgiss, DealerPolicy

 

12:20 - 1:15

Food

Lunch

1:15 - 1:55

How to Harness Influencer Marketing to Grow Your Brand Awareness

Quincy Armstrong, Rusnak Auto Group

1:55 - 2:55

Insight

Most Valuable Insight Presentations

2:55 - 3:15

Break

 

3:15 - 4:45

Workshops

Track:

Advanced Brand Strategy

Your brand isn’t just marketing.  Learn how to align your people, process, and marketing into a strong market position that can connect with customers.

How Deploying a True Retail Brand Strategy Can Make a Meaningful Impact on Your Sales, Company Culture, and Bottom Line.

Paul Daly, Congruent

 

An Integrated Approach to Innovative Brand Strategy

David Regn, Stream Companies

 

How to Promote a Dealership's Digital Retailing Brand Promise

Kurt Kennedy, Spectrum Reach Automotive

 

 

Track:

Improving Efficiency for Omnichannel Fixed Ops

Omnichannel doesn’t just impact sales.  Discover how you can apply omnichannel to your fixed operations.  Improve the customer experience and create a more efficient service and parts operation with omnichannel.

The Future of Dealership Service: Trends and Perceptions

Mike Trasatti, Dealerbuilt

 

Boost EBOTDA Without Increasing Sales or Reducing Headcount

Kevin Flounders, SIB Fixed Cost Reduction

 

Aggressive Discipline is the Key to Efficient Omnichannel Marketing

Kelley Krause, Solera | AutoPoint

 

 

Track:

Optimizing Digital Retailing with Online Trades

Learn how to build a successful online trade process that can improve your inventory, enhance your owner marketing efforts, and capitalize on customer demand.

The False Promise of Ecommerce

Mike Cavanaugh, MAXDigital

 

How is pizza beating big tech? And what can dealers learn from this? Customer experience is the key.

Matt Weinberg, Modal

 

Streamline Your Used Car Acquisition Strategy with Digital Retailing

Michelle Denogean, Roadster

 

4:45 - 5:00

Innovation-Cup

Most Valuable Insight Awards

5:00 - 5:40

How a Human Capital Strategy Transformed My Dealership

Peter Cooper, Lexus of Lehigh Valley

5:40 - 5:45

To be announced

Closing Remarks

5:45 - 7:15

Reception

Closing Reception

The Ritz-Carlton, Fort Lauderdale

1 North Fort Lauderdale Beach Boulevard
Fort Lauderdale, FL 33304 United States
1.954.465.2300

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