For me , this is true . Because twitter uses more hashtag than facebook . ANd hashtag can help you gain more followers .
The best time to post depends on many different factors , including the platform, the region you're targeting, your goal and how target audience interacts with the paltform .
In our business , facebook post is more effective . Because people can easily see your business and its not hard to get clients by posting :)
I want to thank both Chris K Leslie and Jason Stum for taking the time to answer my questions. I know I had a lot of them and some that may have been pretty vague. However, this is exactly what I am looking for. This gives me great direction on how to start looking at the potential dealerships I would like to work at and what mind set I need to bring to the table to be successful. I thank you both and wish you continued success in your respective fields.
Many dealers have discovered that static lead forms and calls-to-action aren’t working to meet their needs anymore.
I agree with the prior comments about Display Ads only being good for branding and remarketing. Conversion rates are non-existent and bounce rates are sky high. You're not going to drive much quality traffic with Display. The one exception I would add to that is if you are set up for and capable of doing dynamic remarketing. The quality of the traffic with dynamic remarketing is higher, but still not as high as Search.I'd also add to be careful not to fall into the trap many agencies are pushing with claims of being able to produce CTR and Conversion Rates on Display Ads comparable to Search Ads. They push it because they make a gold mine off of it - they charge a flat CPM (something dealers who are used to traditional marketing are comfortable with and understand) that is 5-10X what they (the agency) are paying...if not more. They get away with it because dealers haven't taken the time to get educated as to what all the digital stuff is about.
Hey Jovann, congrats on the new and growing family! I was selling cars in the dealership when I started my own family. The difference here is I was already 2 years in the biz before my first child arrived. Here's my A's to your Q's....
1. For those of you who have families, how have you handled the work/life balance? Has what you brought home (money wise) been worth sacrificing the time spent away?
For me, working in the dealership meant 10-12 hour days, 5-6 days a week. There wasn't much balance. We ended up moving within 2 miles of the dealership I was working at so the commute time was just a few minutes and I could get a bit more time with the family.
From a monetary standpoint, my wife was able to stay at home based off my income.
2. What type of dealership is the best type to work for? What dealerships should be avoided?
As Chris mentioned, this is up to you. For me, I wanted to work at a dealership that shared my personal values, had a progressive attitude, was active in the community and was transparent. Luckily I (eventually) found an automotive group that met my expectations. In my early days in the biz, I did have the displeasure of working for a couple of dealerships that I would consider "old school" or "shady". Needless to say I didn't hang around long at those spots.
3. How long did it take you to prefect your craft to a point that you are efficient and productive?
I was able to make a good living right off the bat because I worked in a positive environment. My sales manager was all about training and continuous education. Our sales team was the type that was willing to help you out no matter what and NOT insist on taking half your deal.
My opinion is to stay away from dealerships that don't have a firm onboarding and training process. If you're just being thrown on the floor and told to get after it, your chances of success are greatly reduced.
I was also sucessful right from go because I said everything my Sales Manager told me to say to my customers exactly like he told me to. After six months or so in, I stopped listening because I thought I had everything figured out. I was wrong. After one bad month of trying it "my way" I realized that I still needed to touch base with the boss every time.
4. How many cars per month would you need to sell to make good money? How much can one realisticly expect to make? How soon can you start making money?
Too many variables here to give you a straight answer. A lot of it depends on the pay plan that's in place at the dealership. Also if you're working for a new car franchise, you need to understand how the OEM bonus plans work as well.
Once you have an idea of the average amount you could make on each sale, put some pen to paper and figure out how many units a month you'd need to deliver to meet your desired annual income. For me, when I started it was 18 a month minimum. It took me a couple of months to get there, but I did.
5. What's the best brand to sell?
That's completely up to you. In my opinion, in order to be succesful you need the 4 P's: Pride, Passion, People, Profit.
If you're getting into the car biz, be proud of who you are , what you do and who you work for. If you're not proud, you won't succeed. You also must be passionate about the brand of vehicles you're selling. With no passion, you're destined for failure. You need good people around you to help you along the way. Despite what you may think, car sales is NOT a one man show. And if you can line up those first 3 P's, the final P will take care of itself.
Hope my answers helped you in some way. Feel free to follow up if you have any other Q's. Best of luck to you and your family!
Chris K Leslie
I'll take a stab at this for ya..
1. There is money to be made in the car business. It is going to require time though. You can't expect to walk into a place, announce you've arrived and start shakin folks down.
2. This is preference, You may like smaller lots, you may like franchise lots. There are positives and negative to both. Everyone is different you need to see whats right for you.
3. There are guys I see that have been in the business 20 ears and still aren't perfect. When dealing with the public there is only one constant and that is change.
4. Again, depending on your needs good money to some might be 10k per month for others it might be 5k or 20k.
5. The best brand is whatever brand you like the best. If you hate Fords and work at a Ford dealership. You're probably not going to be very good.
Here's the thing. It sounds like you want to be assured that if you take the risk you will get the reward. That is never the case in anything that you will do. People do make a good living in the car business but their stories are filled with both struggle and accomplishments. Like with everything in life it is going to take time but you will never know unless you do.
Chris K Leslie
The company we use actually has different people shoot new and used. Both guys come 2x per week and will also print window stickers for used. The quality of the pics are good and consistant.
We have a lot of inventory spread out sometimes across various overflow lots and they manage it pretty well. Even in the swltering heat of summer they manage to pull it off.