Since its ground-breaking release in 1994, then being the first online desking tool in 2002, ProMax has proven to be the most innovative and exciting automotive desking software product available today. Widely regarded as the automotive industry’s most comprehensive web-based front-end application, it offers a fully integrated approach to maximizing profits.
The system presents detailed comparisons of lease/retail options and provides instant payment calculations. The special finance tools instantly produce all possible lender-vehicle combinations available to the customer, sorted by maximum profit or days in stock!
We make it easy, accurate and very, very profitable! ProMax automatically updates all subprime, lease, and captive finance programs, plus factory rebates and residual values. We guarantee the accuracy! We make a mistake - we pay!