We all agree that now is the time to dig deep into your accounting Dealers should determine what their expenditures are and how costs can be adapted to match the current economic climate. Just be sure that you measure based on performance as well as money.
It’s easy to compare vendors based on up-front costs, but make sure you know who you’re dealing with when you prepare to make a switch. As cliché as it may sound, “You get what you pay for” rings true more often than not. Cheap materials and products make you and your dealership look cheap. It’s important to continue to make a good and lasting impression on consumers, so don’t compromise quality for the sake of a bill (and this is certainly true for your website!).
For example, good printing companies are hard to come by. If you do direct mail pieces, flyers, coupons, anything printer related, make sure you’re working with a quality printer. Nothing says “unprofessional” like a poor print job. The last thing you want to do is pay for a print job that’s streaky, blurry, etc. You don’t save money if you print a job twice. It’s worth paying a little more to get it right the first time and make a good impression on your potential customers.
Quality is valuable. It may not be as easy to measure as other aspects of your dealership, but spend some time figuring out what you can really afford to cut out.