Derived Cost for Calculating Commissions
We are seeing a number of dealers going the route of Tom White Jr.'s store. You may also want to consider factoring in a bonus for lowered (or eliminated) discounting. Sales folks don't set the asking prices, but it is their job to defend them....
What Auto Dealers Can Learn from Automotive Super Bowl Ads
I liked the Cars.com add with the floating self confidence head behind the gentlemen buying a car. Couldn't help but laugh.
Here's a link: http://www.youtube.com/watch?v=PMxSZQZuBYc...
People Do Business With People They Trust
Great post Hunter. I found it interesting that one of the prospects in our booth asked me, "what is your strategy"... I began to answer about the business and to "wax eloquent" on my view of DealerSocket over the next 5 years... and he stopped me an...
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