FirstLook Systems pioneered Inventory Management in automotive retail by helping dealers drive more traffic from the Internet, capture more appraisals, and stock more of the “right cars” for their lot through cutting edge technology. FirstLook’s systems are powered by 360⁰ Market Intelligence, which captures data from leading market sources to empower its dealers with more comprehensive insights into their market than any other system available today. FirstLook is a division of INCISENT Technologies and a sister company to MAX Intelligent Online Advertising Systems.