MAX is the auto industry’s first intelligent online advertising system. MAX (Marketing through Automated eXpertise) products enable dealers to increase online actions, sales, and margins by optimizing online ads, emails, and sales tools. Through over two years of R&D, MAX developed the MARK Engine which uniquely tailors an ad to consumers’ decision-making process. A team of researchers, data analysts and marketers are constantly improving the MARK Engine, giving it the intelligence to do things like make heated seats more prominent in ads in the winter months in northern states.