CRM Control offers a powerful Web-based tool to help you better manage your prospects throughout the sales process. Often times, the most difficult task of implementing a CRM is enforcing its use by your sales staff. Advent enables you and your management to closely audit your sales staff’s usage of the software, making sure you get the most out of your investment. In the automotive retail world, minimizing the cost of attracting and retaining customers is one of the keys to profitability. The costs associated with finding new customers means that every customer contact should be maximized,