Smart Mail Smart. Like direct mail should be. It’s not brain surgery. It’s Smart Mail. Smart Mail helps you get the right message to the right audience at the right time – every time. Sounds so smart. Or is it just common sense? Unparalleled flexibility and control • Precise customer targeting – in real time • You decide the FICO score range you want to target • Unique zip code response analysis and custom toll-free numbers • Tailored messaging and personalized URLs for maximum impact Pre-qualified, ready-to-buy customers • Access prospect data from active credit files wit