CarsDirect was the pioneer at up front pricing. Their website allows customers to search and configure the vehicle they want and perform a host of research related tasks allowing them to find the car of their dreams. What Makes CarsDirect unique is that they publish not just the invoice, and MSRP but the actual potential sales price as well. This way the customer knows exactly what to expect WITHOUT submitting a lead or their personal information. What this process does is filters out customers who are just submitting lead information to get the price (since the price is already visible) a