Cobalt Owner Marketing is a comprehensive program that generates sales and service revenue and builds long-term, profitable customer relationships. Owner Marketing utilizes email marketing and incorporates customer surveys, phone and email lead tracking, along with optional direct mail. From customized make/model specific campaigns to automated service reminders, the Cobalt Owner Marketing solution helps you drive the right kind of business into your dealership through optimizing your email delivery. Compared with traditional marketing methods, (TV, radio and print ads), email marketing costs just pennies per message (or less) and is infinitely more trackable. Dealers working to supplement revenue with increased fixed operations streams can gain measurable results from utilizing owner marketing strategies to stay in touch with and better market to current customers. Cobalt Owner Marketing also finds many email addresses missing from your database using monthly 'e-append' matching from ten national