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Cobalt Owner Marketing

Average Rating



10 Reviews

3.6 Stars Average

50% Recommended

Cobalt Owner Marketing is a comprehensive program that generates sales and service revenue and builds long-term, profitable customer relationships. Owner Marketing utilizes email marketing and incorporates customer surveys, phone and email lead tracking, along with optional direct mail. From customized make/model specific campaigns to automated service reminders, the Cobalt Owner Marketing solution helps you drive the right kind of business into your dealership through optimizing your email delivery. Compared with traditional marketing methods, (TV, radio and print ads), email marketing costs just pennies per message (or less) and is infinitely more trackable. Dealers working to supplement revenue with increased fixed operations streams can gain measurable results from utilizing owner marketing strategies to stay in touch with and better market to current customers. Cobalt Owner Marketing also finds many email addresses missing from your database using monthly 'e-append' matching from ten national
Sponsored by: Cobalt

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Cobalt Owner Marketing Ratings

IT Manager
Recommended: Yes
 User From: 10/2008 - 1/2009

User Comments:
I have been using OnStation for over 12 months and have been very pleased with the results. Or Avg, has been... ROI to be $23 per $1 spent, with a $2.70 profit per email customer. Any dealership should look into this product for service retention and Sale retention in this market. We have also averaged 9 auto sales per month during this time frame and this additional income is not reflected in the ROI #s listed above. Very easy to use, customer support is outstanding, and very profitable....

BDC Manager
Recommended: Yes
 User From: 1/2009 - Present

User Comments:
The program is as good as your advocate. Joshua Eubanks is the best in the business. Constant communication and his willingness to go the extra mile has improved our results!

Compliance Manager
Recommended: No
 User From: 1/2008 - Present

User Comments:
Does not interface completely with the ERA programs.

Internet Sales Manager
Recommended: Yes
 User From: 1/1995 - Present

User Comments:
Fresh and updated pages throughout the year.

Digital Marketing Director
Recommended: No
 User From: 1/2007 - 1/2009

User Comments:
Reporting is horrible. According to them, they generated 110% of our service business.

gm
Recommended: No
 User From: 8/2006 - Present

User Comments:
too confusing.....

Director of e-commerce
Recommended: Yes
 User From: 3/2009 - 1/2009

User Comments:
Cobalt's owner marketing program is bringing customers back to us that have not been in our dealership in over 2 years.

ISM
Recommended: No

User Comments:
We didn't have success with Onstation at all. I don't remember how long we used them but not long because nothing went right.

service director
Recommended: Yes

User Comments:
onstation is great! been using for 4 years and my traffic and gross profit has increased. customers love the ease of setting appointments and really look forward to our email marketing campaigns. highly recommend onstation!