J&L Marketing’s Sales Event provides a turn-key automotive direct marketing solution. From program design to implementation, J&L takes care of the details so dealerships can focus on selling cars. Sales events are focused on three goals: increasing the active customer base, increasing the average profit per transaction and increasing the frequency with which customers buy. Not only do these events create immediate quality traffic, they also boost owner loyalty, create excitement for walk-in traffic, retain current customers, re-activate lost customers, add new customers and pre-register qualified leads. Sales events are driven by multi-channel direct marketing campaigns that include: promotion and program management, bPrecise data analytics and data hygiene, creative and design, direct mail and email, personalized microsites, promotion coordinators, response analysis report, bPrepared profit atlas and 30-day sales tracker.