What is iCRM? iCRM is an enterprise class Customer Relationship Management solution for the Automotive industry.iCRM is delivered as a service, is completely Web-based, and contains the following core functionalities: Sales Force Automation Finance & Insurance Campaign Management Service Management Business Development Center (BDC) iCRM offers seamless integration with your DMS System and your lead generation sources including your website. It provides a single customer centric view of your business. Simple and easy to use, it is designed for car dealers and incorporates best practices