The iLead Generator is an innovative lead generation solution offered by Advice, Inc. that allows businesses to integrate their marketing campaigns with a web-based Lead Generation and CRM sales management application, resulting in quality, non-shared sales leads. Direct mail, print, media and internet marketing drive customers to a personalized and customized iLead landing site, generating high response rates. Respondents receive valuable incentives in exchange for submitting information on their purchasing requirements. Customers understand the purpose of completing a survey online, and