In an online ad, vehicle descriptions are a critical source of information, yet today’s average descriptions lack useful information and do not answer the questions consumers are asking. MAX Ads, maximize consumer relevance. MAX Ads are built on top of the MARK Engine, which draws from a comprehensive database of thousands of pieces of information from dozens of sources. With one click, all of this information is organized into a highly compelling ad that is customized to that car and pushed out classified sites and the dealer website, resulting in online conversion increases of 56%.