Mobile Website (WAPsite) Gold Mobile WAPsites are part of a suite of mobile dealer marketing tools designed to generate qualified leads and store traffic. Gold Mobile WAPsites are dealer branded and can be accessed by consumers anywhere by standard cell phones. traffic to the site can be driven by billboards or any traditional advertising and includes dealer address, directions, contact information, store hours, videos, current incentives and a “contact us†lead form. All site are custom built to dealer specifications and are perfect for dealer ad groups and multi-rooftop dealership