PowerSearch: PowerSearch is Cobalt's complete paid search marketing service targeting consumers in the middle and late stages of the consumer buying process. With the PowerSearch service your Online Marketing Specialist will work with you to implement, monitor, evaluate and optimize your campaigns on an ongoing basis as well as provide customization around your dealership brand, seasonal or event promotions.
PowerDisplay: PowerDisplay is Cobalt’s pay-per-click advertising solution which targets consumers in the early stages of the buying process. Our dedicated team of Online Marketing Specialists provide comprehensive campaign management and optimization, while leveraging Cobalt’s premier partnership with Google, to ensure that your advertising reaches millions of consumers across thousands of websites. Your Online Marketing Specialist will monitor, evaluate, and optimize your campaigns on an ongoing basis, and provide content customization to align with inventory changes, seasonal events, and promotions.
ReMarketing: Cobalt’s turnkey ReMarketing solution engages and targets your previous website visitors – days and even weeks later – with customized display advertising on thousands of the most popular sites on the internet. Cobalt remarketing customers are 3X more likely to click an ad, and 4X more likely to convert into a lead than first time visitors. Our low cost, “all-you-can-eat” fixed priced package features dealership name and actual live-scrolling inventory images to promote the dealership and pull consumers back to the website and its inventory pages.