Polk Lead Scoring, based on automotive intelligence and advanced analytics, allows a "score" to be placed on every lead predicting how likely the lead is to purchase a vehicle within the next 45 days. The score is a ranking from 1 to 10, with a 10 being the most likely to purchase. The Polk Score, which has been validated in the industry to truly predict likelihood to purchase, is currently in use at a number of large dealer organizations, and is generating considerable buzz in the marketplace. Buyer Benefits An analysis of more than 2.5 million leads has clearly demonstrated that all leads a