SalesDriver ILM Overview Effective lead management is critical to ensure that all leads are followed up and that the dealer is maximizing their investment in automotive Internet marketing. The Liquid Motors SalesDriver ILM System is auto dealer software that helps the car dealer capture leads, and track and manage the sales process for each and every lead. Provide lead allocation to salespersons Activity planner to track lead follow-up Auto-responders by lead type Notifications to alert new leads Tracking by lead source to track ROI on auto Internet marketing campaigns