J&L Marketing's Customer Pay Service Clinic is a proven, turn-key direct marketing program that creates a unique customer experience through one-on-one consultations with service personnel. These educational clinics give dealerships a strategic advantage by providing the opportunity to demonstrate the superior knowledge and expertise of certified technicians. It offers customers a free checkup of their vehicle, which, in turn, triggers service appointments—and ultimately drives new revenue from all profit centers. A clinic also provides the opportunity to sell more vehicles by winning back customers who have defected or to prevent the defection of those who are ready to leave. It's a chance to recapture customers who, for whatever reason, can't be motivated by a sales event or traditional service offer.