Only TotalControl DOMINATOR allows you to precisely target your search ad budget to maximize the impact of every dollar. It is highly sophisticated yet simple to use and far more effective than conventional or any other search advertising, allowing you to completely customize ads around specific keywords or go head-to-head with your competitors. There are no risks, no hassles, and nothing stopping you from generating more leads than ever. More Cost Effective. No set-up fees, no contracts or long-term commitments, and no monthly management fees. And with average per-lead costs of just $9, you can estimate ROI before you start. More Customization. Automatically advertise your inventory or create customized ads in just two seconds focused on specific makes and models, service, or parts. You decide what to run and when it runs. More Robust. We’ve surrounded the industry’s most sophisticated technology platform with a simple-to-use interface.