James Fabin, Sr. Product Marketing Manager at Cobalt, wrote a great article on How to Successfully Leverage Video to Drive VDP Views with great stats and keen information that is really an eye-opener on the power a good, well detailed and SEO video can have as far as driving and capturing online car shoppers.
Honestly, I do have to say that I’m one of the millions that rather view a good video instead of reading all the specs and features. I wanted to congratulate James and Cobalt for some great insights and take the time to provide anyone and everyone an easy-to-follow PDF guideline to how and what needs to be done in Youtube.com to maximize your videos and reap the benefits of this FREE - Google owned - tool.
A few tips to get started and feel the power
- A great Youtube.com channel. Create an interesting channel for your dealership. You can have as many channels as you want: a channel for new cars, a channel for used cars, a channel for trucks, etc. Is important that every channel gets the needed care. You’ll see the rest of the details on the FREE PDF guideline.
- Don’t upload random videos or poor quality videos. As a dealership, you have the benefit of requesting the manufacturer’s high quality videos on certain models. Do so. Get the videos and use these to your advantage. Details will be explained in the PDF.
- Make inexpensive in-house videos. If possible, make some of your videos at the dealership. The best time to make an outdoor video is between 11:30AM –1:30PM depending on the season. Why? Because you’ll have the sun directly above you and little-to-no shadow is visible.
Keep this is mind because when you’re making a video earlier in the morning or in the afternoons, your shadow and silhouette reflect on the car, on the ground and it becomes a distraction for the viewer. In my personal experience, when I see this happen, I try to figure out who is making the video and I totally lose focus of the car!
- Be relevant. If you want to detail a few features about the car, talk about the most common features know to the simple man. What I mean is, don’t talk about pounds of torque per square inch or about the quality of the brake pads! Sell the car. Present the standard safety features, awesome interior, roomy trunk, etc. Simple but yet important details the common car buyer can relate to and get excited about!
- The vehicle belongs to the dealership. Once again, avoid the vulgar "pitch-a-palooza". Be informative. Don’t end a video by saying something like: “visit us today and ask for Jimmy…he’ll hook you up!” The sale of the vehicle benefits the entire dealership.
I’ll have the FREE PDF brochure ready by April 16th. Until then, I hope this information was helpful to those wanting to maximize this new video trend.